Rhetorical appeals are persuasive strategies used in writing and speaking to convince an audience. The three main types are ethos (credibility), pathos (emotion), and logos (logic).

Ethos is a rhetorical appeal that focuses on the credibility and trustworthiness of the speaker or writer. It aims to establish authority and gain the audience's trust.

Pathos is a rhetorical appeal that seeks to evoke emotions in the audience. It aims to persuade by appealing to feelings such as sympathy, anger, or happiness.

Logos is a rhetorical appeal that uses logic and reasoning to persuade the audience. It relies on facts, statistics, and logical arguments.

The purpose of using rhetorical appeals is to effectively persuade the audience by connecting with their emotions, logic, or sense of credibility.

An example of Ethos in advertising is a commercial featuring a doctor endorsing a health product, establishing credibility and trust.

An example of Pathos in a speech is a charity appeal that shares a personal story of someone in need to evoke sympathy and encourage donations.