Chapter 1- 6 Review

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Other
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9th - 12th Grade
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Hard
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49 questions
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1.
FLASHCARD
Front
Grouping employees together based on their ACTIVITY functions is what type of arrangement?
Back
functional arrangement
2.
FLASHCARD
Front
Which stage of the campaign does Mary’s work of analyzing the company's EXISTING social media presence and the current sentiment across all platforms occur?
Back
Preparation
3.
FLASHCARD
Front
Which of these is communication that is inbound and outbound between businesses such as partners, distributors, etc.? C2C, B2C, C2B
Back
B2B
4.
FLASHCARD
Front
Grouping employees together based on factors like geography, product lines, or demographics is what type of arrangement?
Back
divisional arrangement
5.
FLASHCARD
Front
What is a PERSONA in social media?
Back
A fictitious user that represents a group of real users on social media.
6.
FLASHCARD
Front
A social media campaign is different from a company's day-to-day activity on a social media platform?
Back
True
7.
FLASHCARD
Front
How will Sally define persistence in the context of social media platforms that support persistent content?
Back
The content remains on social media unless deliberately removed.
8.
FLASHCARD
Front
Which of these is an inbound communication that is from the customer to the business? B2C, C2B, B2B, C2C
Back
C2B
9.
FLASHCARD
Front
The company's slogan answers the question, "what are the organization's long-term goals?"
Back
False
10.
FLASHCARD
Front
Sharon spends most of her time during the social media campaigns interacting with the audience. Which stage of the campaign is this?
Back
Implementation and Measurement
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