Chapter 1- 6 Review

Chapter 1- 6 Review

Assessment

Flashcard

Created by

Quizizz Content

Other

9th - 12th Grade

Hard

Student preview

quiz-placeholder

49 questions

Show all answers

1.

FLASHCARD

Front

Grouping employees together based on their ACTIVITY functions is what type of arrangement?

Back

functional arrangement

2.

FLASHCARD

Front

Which stage of the campaign does Mary’s work of analyzing the company's EXISTING social media presence and the current sentiment across all platforms occur?

Back

Preparation

3.

FLASHCARD

Front

Which of these is communication that is inbound and outbound between businesses such as partners, distributors, etc.? C2C, B2C, C2B

Back

B2B

4.

FLASHCARD

Front

Grouping employees together based on factors like geography, product lines, or demographics is what type of arrangement?

Back

divisional arrangement

5.

FLASHCARD

Front

What is a PERSONA in social media?

Back

A fictitious user that represents a group of real users on social media.

6.

FLASHCARD

Front

A social media campaign is different from a company's day-to-day activity on a social media platform?

Back

True

7.

FLASHCARD

Front

How will Sally define persistence in the context of social media platforms that support persistent content?

Back

The content remains on social media unless deliberately removed.

8.

FLASHCARD

Front

Which of these is an inbound communication that is from the customer to the business? B2C, C2B, B2B, C2C

Back

C2B

9.

FLASHCARD

Front

The company's slogan answers the question, "what are the organization's long-term goals?"

Back

False

10.

FLASHCARD

Front

Sharon spends most of her time during the social media campaigns interacting with the audience. Which stage of the campaign is this?

Back

Implementation and Measurement

Explore all questions with a free account

or continue with
Microsoft
Apple
Others
By signing up, you agree to our Terms of Service & Privacy Policy
Already have an account?
OSZAR »